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Self-build and custom build homes across the UK

Self Build & Custom Build — the honest UK guide (2025)

Whether you're a landowner looking to unlock value or a self‑builder seeking the perfect plot, this guide explains how serviced plots work and the complete journey from land to home.

What you'll learn in this guide

Last updated: January 2025

This comprehensive guide covers everything you need to know about self build and custom build in the UK — from understanding the differences between the two approaches to navigating planning, finance, and the complete journey from plot to move-in.

Our approach

We create serviced plots. This guide explains how that works, with links to official government guidance and real examples from our projects across the UK.

What do "self build" and "custom build" actually mean?

Both approaches give you control over your home's design, but they work differently in practice

Self Build

You (often with an architect) manage the design and build, hiring your own builder. Maximum control and involvement, but requires more time and project management skills.

Custom Build

You commission a home that's built for you — often on a serviced plot — with choices over layout and specification, sometimes via a developer's team or package.

Legal framework

Legally, both routes sit under the same definition in the Self‑build and Custom Housebuilding Act 2015 and Planning Practice Guidance. What matters is that the first owner has primary input into design and layout. For self-build this is always the case, even if a plot is bought with full planning permission as the self builder will have freedom to submit revised plans and change the layout. For Custom Build, local authorities will want to reassure themselves that the first owner has primary input into design and layout. This is to avoid the risk of a developer giving a home purchaser a small amount of design input but claimiing the house is custom build.

Self build vs custom build at a glance

Understanding the key differences to help you choose the right approach

Control

Self build:Maximum control
Custom build:High control within a framework

Time involvement

Self build:Hands-on management
Custom build:Managed process

Finance

Both commonly use stage-payment mortgages

Mayflower

The process in 7 clear steps

Your complete journey from choosing your route to moving into your dream home

1

Choose your route & budget

Decide self build vs custom build. Sense‑check affordability and contingency using independent budgeting tools and mortgage guides.

Learn more on GOV.UK
2

Find or create a serviced plot

Focus on serviced plots with access and utilities (or deliverable within the permission period). Consider brownfield infill and conversions where policy supports it.

Learn more on GOV.UK
3

Join your Right to Build register

Councils must permission enough suitable serviced plots to match Part 1 demand for each base period within 3 years.

Learn more on GOV.UK
4

Pick a planning route

Most plots use normal applications. Small sites can also use Permission in Principle (PiP) with details later via Technical Details Consent.

Learn more on GOV.UK
5

Design within a code (if applicable)

Multi‑plot sites often use design codes and plot passports — simple rules that protect character while giving you freedom.

Learn more on GOV.UK
6

+10% BNG & servicing plan

From 2024, most sites must deliver +10% Biodiversity Net Gain (BNG), with a streamlined metric for small sites.

Learn more on GOV.UK
7

Build, certify, reclaim

Manage stage payments, inspections, warranties and final sign‑off. Submit CIL self‑build forms where relevant and consider VAT reclaim.

Learn more on GOV.UK

Ready to get started?

We're here to help you navigate each step, from initial feasibility to finding the perfect serviced plot.

Costs & finance

Use our self build cost calculator to estimate your project budget

Stage‑payment mortgages

Funds are released in stages (either in arrears after each stage or in advance before work), designed around plot purchase + build phases. Specialist brokers/lenders operate in this space. Mayflower

CIL (Community Infrastructure Levy)

Many self builds qualify for exemption, but you must follow the process and submit the correct forms at the right time (Part 1 before starting; Part 2 on completion). GOV.UK · Planning Portal

VAT

For qualifying self-builds, you can reclaim VAT on eligible materials via the DIY Housebuilder scheme (digital; one claim per project). GOV.UK

Policy essentials

Right to Build, NPPF, and what councils must do

Statutory duties

Councils must keep a register and grant suitable development permissions for enough serviced plots to meet Part 1 demand for each base period within 3 years. GOV.UK

Serviced plot definition

Access to a public highway and connections for electricity, water and wastewater — or the ability to provide these within the permission period. GOV.UK

Two‑part registers

If a local connection test is used, Part 1 counts towards the duty; Part 2 informs plan‑making but doesn’t count for the 3‑year duty. GOV.UK

Base periods

Subsequent base periods run from 31 October to 30 October each year; councils have 3 years to permission equivalent Part 1 demand. GOV.UK

Latest national data

DLUHC publishes annual Right to Build performance data from local authorities. GOV.UK

Check your council's performance

See how your local authority is performing on Right to Build duties with our registers tool.

Design codes & plot passports

How they help on multi‑plot sites

Design codes and plot passports speed approvals and keep quality high on multi‑plot sites. They set simple, graphic rules (build zone, heights, materials palette, parking, boundaries), leaving plenty of room for individual expression. For councils and neighbours, they provide clarity; for you, they reduce uncertainty. GOV.UK

Landowner? Let's talk

We help landowners unlock value through serviced plots — from initial feasibility to plot sales. Get a free assessment in 48 hours.

FAQs

Common questions about self build and custom build

4 self build plots in Caston, Norfolk with planning in progress

4 Self Build Plots, Caston, Norfolk

A self-build proposal has been put forward for the Norfolk village of Caston, offering a unique opportunity for individuals and families to craft thei...
1 people interested
4plots available
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Project Image 1Project Image 2Project Image 3Project Image 4Project Image 5
Individual Self-Build in Penyard
Nest House
Architect: Studio Bark
Project Image 1Project Image 2Project Image 3Project Image 4Project Image 5
Multi House Self Build in Dersingham
Ingoldisthorpe Green
Architect: Project Orange
Project Image 1Project Image 2Project Image 3Project Image 4Project Image 5
Individual Self-Build in Falmouth Arwenack
First Home Self-Build, Falmouth
Project Image 1Project Image 2Project Image 3Project Image 4Project Image 5Project Image 6
Multi House Self Build in Lingfield & Crowhurst
Perrysfield Farm
Architect: Levitate

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Ready to start your self-build journey?

From feasibility to finished home — we're here to help at every step. Get expert guidance tailored to your situation.