Option vs Promotion vs Serviced Plots: Which Maximizes Your Land Value?
Expert analysis reveals three main disposal routes for your land. One unlocks your land's true potential through serviced building plots. Here's how to choose the path that maximizes both your returns and the quality of homes built.
Understanding Your Land Disposal Options
When developers or promoters approach you, they'll present their option agreement or promotion agreement as the obvious choice. But our site evaluation reveals a third path—serviced plot development that typically delivers 50% - 100% greater returns while creating quality custom build homes.
Option Agreement
"We'll pay you a fee for the right to buy your land." Sounds simple, but you're locked into a fixed price while they capture all the upside.
Typical result: You get wholesale prices, they get retail profits
Traditional Promotion Agreement
"We'll handle everything and take a percentage." Traditional promoters typically sell wholesale to housebuilders, but you're still giving away 10-20% of your land's value in fees.
Typical result: Better than options, but still leaves significant money on the table
Serviced Plot Development
We offer two agreements: No-Win No-Fee planning (up to permission), and our special promotion agreement where we fund planning and infrastructure upfront, then sell individual plots directly to self-builders rather than wholesale to housebuilders. You capture the full retail plot value.
Typical result: 50-100% more value plus lasting pride in what gets built
Which Option is Right for Your Land?
Assess Your Site for FreeGet personalized recommendations for your land
How Serviced Plot Development Works
While option and promotion agreements offer fractions of your land's worth, our assessment shows how serviced plot creation captures the full retail value through quality custom build opportunities.
Planning Permission & Feasibility
We invest in comprehensive feasibility assessment and full planning applications. All the costs, risks, and complexities are on us while you keep ownership. No upfront costs for you.
Serviced Plot Infrastructure
Once planning permission is secured, we fund all infrastructure—access roads, utilities, drainage systems—to create fully serviced building plots that self-builders are excited to purchase for custom build projects.
Maximum Plot Value Returns
You sell serviced building plots directly to self-builders seeking custom build opportunities. No developer taking the profit—you receive the full retail plot value while helping create quality homes.
Why Serviced Plot Development Beats Option & Promotion Agreements
While option and promotion agreements leave significant money on someone else's table, professional serviced plot development ensures you capture what your land is truly worth while creating custom build opportunities that enhance your community.
Double the Value
While options give you fixed prices and promotions take huge fees, you sell directly to families at full market value. Typically 50-100% more than other approaches.
Zero Risk for You
We fund everything upfront—planning, infrastructure, the lot. You don't pay a penny until plots start selling successfully.
You Keep Control
You retain ownership and agree to a project charter that sets out the development framework. We deliver according to this agreement while keeping you informed throughout the process.
Beautiful Homes
Families building their dream homes create something special. Years later, you'll drive past with pride instead of regret about what could have been.
Is This the Right Choice for Your Land?
Beautiful building plots work wonderfully for certain landowners and situations. Here's what makes this path perfect for maximizing both your returns and your legacy.
Perfect Size: Land for 1-20 Homes
Ideal for sites where individual families can create their dream homes. Small enough for personal attention, large enough for significant returns. This is where building plots really shine.
Smart Landowners
Perfect if you want to maximize your land's value rather than just sell quickly. You understand that the best outcomes often take a bit longer but deliver dramatically better results.
Areas Where Families Want to Build
Works beautifully in areas where people want to create custom homes—rural villages, market towns, places with character. We assess local demand as part of your free evaluation.
Ready for a feasibility assessment?
Our free development appraisal gives you all the information you need on selling as serviced plots so you can choose the development path that is right for you.